My class was tasked with creating a brand identity from scratch or continuing to make a style guide from a previous project in the class, and I chose to make one from scratch. I love science and am heavily inspired by the software and scientific graphic design of the 1990s, so I developed a look that suited my interests.

Unfortunately, my teacher did not see the vision, so I was recommended to make a cleaner and more modern-looking brand design. I decided to take the pixelated forms and gave them clean straight edges. The overall shape was still reminiscent of the early era of the internet and software design.

After I cleaned up and finished the logo media and accompanying graphics, I boiled it down into a style guide that can be followed by anyone.

It's a long read/look but I put a lot of thought into the nuances of the brand identity so please check out the entire project if you have the time.

A style guide as well as some accompanying graphics that follow the guide and support the brand were produced for this project. I was in an independent study with the same teacher, so we continued this project and developed a web presence for the brand.

I made a proposal with my research and designs. This included a mood board for inspiration, a wireframe and mockup for the website, and research into competitor brands.